Sunday, April 22, 2012

Natural Born SNADs

The Natural Born SNAD is a listing which is internally inconsistent. It is logically impossible for seller to ship an item which meets all of the description.

Offering a Ford in the title, showing a picture of a Chevy.

Or more likely,
1. offering a ring in the title, but accidentally providing a picture of a watch.
2. supplying a textual description of a different item.
3. Saying it's 1 inch in the title, but 2 inches in the description

It happens to all of us.

Seller: if and when you discover your listing to be a Natural Born SNAD, you have three situations:
1. If your listing has no bids, you can fix it. If it was pretty clearly an error, this usually works.
2. If your listing has a bid, it cannot be fixed. If there are more than 12 hours left to go, cancel it now. Fix, and re-list.
3. Beg buyer for mercy. Your only choice any time later than 12 hours to go, including when you don't notice the problem until after the sale. This might work, but if buyer requests resolution of the SNAD, don't overplay your hand, insisting that buyer feel compelled by the "obvious mistake".

What not to do: add text disclaiming either the title, the picture, or earlier text. Many buyers don't read that far, and even if they did, the inconsistency remains. No, Ebay will not protect you. If the thing says 2 inches in one place, and 1 inch in three places, that doesn't make for a description of 1 inch.

Buyers: if you discover, either earlier or later, a Natural Born SNAD, think of yourself as seller. It's seldom a trick, rather it's a mistake. Be gracious.

2 comments: